As some readers know, I work in PR. Today, a colleague of mine send me a link to a just incredibly ridiculous press release, a perfect example of how not to do it. The release is pretty long so I won’t copy it into this post, but it links Rolex, suicide and Owen Wilson. Curious how that works, read it here. Melrose Jewelry, a LA based company send out this piece of bs. Whoever gave this one a go should be fired!
Owen Wilson without his live saving Rolex? © Splash News
Some people have already discussed this release that was sent out last week (such as Matthew Odam and Matt). Marina Hyde of The Guardian, my favourite UK news paper, had a very funny piece on the press release which is definitely worth reading. Actually, if you have some time to spare, go read some of her lifestyle/celebrity articles, her sarcasm is just great!
2 responses so far ↓
Jac Star // March 14, 2009 at 9:16 pm |
I see Melrose Jewelers have sent their lawyers after a PR blogger who wrote about this release:
http://dannybrown.me/2009/03/13/melrose-jewelers-rolex-and-owen-wilson-the-sequel/
Lieke Voermans // March 16, 2009 at 12:15 am |
that was an interesting read Jac, thanks! Ridiculous press release followed by a ridiculous legal response, how to make it even worse…