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As it’s been broadcasted quite frequently in the Netherlands the past week, I’m pretty sure some of you already have seen adidas’ new commercial. First thought that came to my mind is that they have put down a whole lot of money to create this star studded commercial. The following incredible list of celebrities are in the featured: Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Daryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, athletes Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, and designers Kazuki and Jeremy Scott.
The commercial is part of the largest global brand campaign they have done – ever! 60 years after Adi Dassler registered the iconic 3-Stripes mark, adidas Originals is promoted under the banner of Celebrate Originality. “The campaign is set against the backdrop of a house party hosting an eclectic mix of people from the worlds of music, fashion and sport.” Hermann Deininger, CMO adidas Sport Style Division: “This is a campaign that celebrates all of them and offers an open invitation to consumers to come and join in.” For me they succeeded because the following video is a party I definitly would have wanted to be at!
The “house party” was directed by Nima Nourizadeh and features the track Beggin’ remixed by Pilooski.
Last year I already heard about the exhibition ‘Avedon Photographs 1946-2004′ when I was in Paris. I was bummed since I couldn’t visit it there due to lack of time, but oh so happy when I found out its tour would also pass Amsterdam, the city I love and live in!
Foam, a wonderful, small photography museum in the inner centre of Amsterdam showcasing this exhibition, has the following to say about it:
It features over 200 works by Richard Avedon presented in chronological order, from his first photos made in Italy in 1946 to his final portraits, made shortly before his death in 2004. This is the first retrospective of his work to appear in the Netherlands.
As the exhibition takes a look at his career as a whole, the exhibition is a selection of Avedon’s most famous works as well as some hidden treasures. As I am only partly familiar with his work, I can’t wait to see more! You can too, from Feb 13th - May 13th 2009.

Richard Avedon Photograhs 1946-2004

Bob Dylan ©Richard Avedon
